As i already said many times that clothing is the basic need of human beings and we have to need different clothes for different purposes.
37+ Patagonia Black Friday Campaign
Images. Patagonia advertisement from the friday, november, 25, 2011 edition of the new york times (click image to read as a pdf, 1.5mb). Black friday is the premier shopping day of the retail holiday season.
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On black friday 2016, patagonia decided to donate 100% of sales to environmental causes. — recommendations are independently chosen by reviewed's editors. Patagonia has since grown into a $600m company with more than 50 stores worldwide, including six in europe.
This black friday marketing strategy shows that customers are willing to spend an extra buck, if they know that their money will be used to make the world a better place.
While patagonia's black friday campaign would be surprising coming from any other company, it makes sense in this case. The high and devastating environmental impact that follows the mass production of clothes and accessories urges the company to make high quality, long lasting and stylish products. Retailers promote it weeks before the actual day. It certainly doesn't hurt the retailer's overall brand image if customers believe.
